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Case study

VIL embraces next-generation HR service delivery

After the merger, employees reached HR through call centres, mailboxes, and separate payroll and insurance teams.

AISHA became the single channel, and resolves over 90% of queries without escalation.

Vodafone Idea

When Idea Cellular and Vodafone India merged to form Vodafone Idea Limited, the people integration meant rebuilding policies, processes and infrastructure around trust, transparency and efficiency. HR automation was a core part of that.

Employees could always reach HR — through dedicated call and mail centres, the payroll team, insurance, provident fund and tax teams. That was the problem: many doors, each answering a slice.

Key takeaways
  • After the merger, HR queries arrived through separate call centres, mailboxes and specialist teams.
  • The hardest part was behaviour, so VIL switched off email and the other channels one by one.
  • Payroll and insurance tickets flow through AISHA, so it is always the natural first stop.
  • Over 90% of queries are now resolved online without escalation.

Many doors to HR

General questions went to an HR SPOC. Compensation questions went to payroll. Insurance, provident fund and tax each had their own team. Employees were used to walking up to HR, calling a back-office colleague or writing an email.

HR leaders wanted to make the experience more efficient and ‘phygital’: any employee, anywhere in the country, able to ask for a resolution at any time, with HR able to track how well it was resolved.

Reducing HR's transactional effort would follow from simplifying processes and redesigning how HR services were delivered.

Helping Employees resolve their doubts and queries painlessly, confidentially, and timely are at the core of Employee experience. These occasions of ‘Employee asks’ are moments of truth for an HR Function's ability to create delightful experiences.
Suvamoy Roy ChoudhurySuvamoy Roy ChoudhuryCHRO, Vodafone Idea Limited

Why they closed the other channels

As in most transformation journeys, the real challenge was a behavioural shift in how employees ask. The second was the variety of queries: no new HR virtual assistant can comprehend and resolve everything from day one.

Even after AISHA launched, employees kept raising queries the old ways. Leaving every channel open would have kept the old habits alive.

So VIL simplified the choice. Email got an auto-reply pointing to AISHA, then the other parallel channels were disabled one at a time, backed by a large communication campaign. Unresolved questions were turned into tickets and closed fast, so cynicism never had a chance to set in.

What VIL built

AISHA — the in-house name, with her own employee number, 200002 — answers HR questions and helps employees ask the right one. When she isn't sure, she raises a ticket, gets the answer from colleagues in the back office, and learns it for next time.

How VIL moved everyone to one channel

  • 01Launch AISHAOne conversational self-service portal for policy, payroll and insurance queries.
  • 02Redirect emailThe HR mailbox replies automatically, pointing employees to AISHA.
  • 03Close parallel channelsOther channels disabled one by one, with third-party ticketing integrated into AISHA.
  • 04Prove it worksStats on queries resolved published internally, and a campaign of employee stories.

What changed

All employee queries — policy, payroll or insurance — now come through one channel. Third-party queries enter through the bot and are routed in the back end, so AISHA is the only place employees need to go. HR now sees which categories of query arrive, where processes can be simplified, and where the pain points are.

It also let VIL repurpose support resources to focus on L2 and L3 resolutions, and track metrics such as issue repeatability to see where the same problems keep coming back.

MeasureBeforeAfter
Where HR queries goCall centres, mailboxes, specialist teamsAISHA
Queries resolved without escalation—90%+
Payroll and insurance queriesSeparate teamsRaised in AISHA, routed in the back end
Visibility of query typesSpread across channelsOne view, by category
Messages to all employeesEmailAISHA nudges, in real time
AISHA, the HR Chatbot at VIL, has helped us transform the very fabric and work culture in the organization by automating the static HR queries. The seamless resolution of queries via a simple and intuitive user interface supported us in making AISHA a one-stop solution for all employee queries. It allows third-party integrations and gives us a holistic view of all kinds of employee queries received for proactive intervention. Also, the AISHA nudges help communicate important messages at scale in realtime.
Neha KapoorNeha KapoorHRBP Digital, Lead – Employee Communication and Engagement, VIL

Halfway through

AISHA is now the core of VIL's employee service. New policies and processes launch through the bot, and every unanswered query becomes something she learns.

With every other channel shut down, employees get self-service convenience. Beyond instant answers, AISHA handles employee-specific queries through Leena AI's case management platform, and HR picks up unique unanswered queries in the back end and suggests responses for AISHA to handle on her own next time. VIL describes the Leena AI team as responsive and keen to build tailored solutions for its use cases.

Right now, we are halfway through the journey. The bot is learning every day and becoming more capable. Once we integrate it with SAP core, it'll also be capable of answering personalized and dynamic queries.
Suvamoy Roy ChoudhurySuvamoy Roy ChoudhuryCHRO, Vodafone Idea Limited

About Vodafone Idea

Vodafone Idea Limited is a partnership between the Aditya Birla Group and the Vodafone Group, providing pan-India mobile voice and data services. Its mission is to create world-class digital experiences that connect and inspire every Indian. It employs more than 10,000 people.

Take this with you

The full Vodafone Idea case study, as a PDF.

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